Security Integrators

You can install anything education, healthcare, government, retail or industrial throws at you — the problem is filling the pipeline inside those verticals with work that pays every month instead of once.

See if your territory is open 1-888-572-4450

The problem

Referrals set your ceiling

Your best work comes through consultants, general contractors and past customers. That is fine until one of them goes quiet and the quarter goes quiet with it.

Installs pay once, RMR pays monthly

You win the bid, commission the system, hand over the credentials and start again at zero. Monitoring, service agreements and hosted access are what make the business worth something, and usually nobody is selling them.

You have bought marketing badly before

A generalist agency sold you leads, could not tell an access control spec from a burg panel, and delivered homeowners shopping for a doorbell camera. The scepticism is earned.

What we do

Eleven services, all of them pointed at commercial and enterprise buyers inside the verticals you already service. No residential lead lists.

Start here

Vertical Databases

The one that separates us from a general lead-gen shop. We build outreach databases vertical by vertical — K-12 and higher education, hospital systems, municipal and federal facilities, multi-site retail, industrial plants — filtered to your service area and to the people who authorise a security project.

A generic list sells you volume and leaves you to sort out relevance. A vertical database is the opposite: fewer names, researched, in a vertical where you can already name three references. That is a list your salesperson will actually work.

Pay Per Click Ads

Show up when a facilities director searches access control in the counties you actually truck to.

Local SEO

Own the map pack in every city you service, not page four of a national search.

Retargeting Ads

The spec-writer who read your case study and closed the tab is still buying. Retargeting survives a long commercial cycle.

Geo Landing Pages

A school district clicking your ad lands on K-12 security in their region, not on your homepage.

Social Media Ads

Paid placement aimed at the titles that sign off a security project: facilities, operations, IT, risk.

E-Newsletters

Your installed base is the cheapest recurring revenue you will ever sell. Email keeps you in the room for it.

Self-Promotion Campaigns

Something credible for your salespeople to leave behind, and a reason to make the follow-up call. Printed in house.

Video Marketing

Walkthroughs, install features and vertical explainers your buyers will actually watch to the end.

Brand and Marketing Campaign Development

Most integrator brands read like a line card. Yours should read like a specialist.

Website Design and Development

Built to convert a commercial buyer: verticals, references and credentials up front, phone number easy to find.

Proof

We are a marketing agency dedicated to the security industry. That is not positioning — it is the entire client list.

Security dealers, integrators, manufacturers and solution providers served: 300+Security dealers, integrators, manufacturers and solution providers served
Security companies in our outreach database: 15,000+Security companies in our outreach database
How long most of our clients stay with us: 5+ yearsHow long most of our clients stay with us

The 50-50-30 Program

Most agencies report your campaign in isolation. Here are your impressions, here is your cost per lead, congratulations. Useful only if you already know what good looks like in this industry.

Our peer benchmarking and network program turns "is this working" into a question with an answer. How the 50-50-30 Program works.

Work you can look up

The Alarm Guys reached up to 90 leads in a single month with us. We produce the video work you may have seen from Geutebruck and Uniview, including the SIA showcase videos at ISC East and ISC West.

We also write the monthly "Marketing Madmen" column in SDM Magazine — a cheap way to check how we think before you spend anything.

How it works

01
We map your territory
The counties you genuinely service, the verticals where you already hold references, the competitors you keep losing to. If your service location is taken, you hear it on the first call.
02
We build the campaign
Search, paid placement and outreach scoped to that map. Geo landing pages so the clicks land somewhere relevant, vertical databases so your people have someone specific to call.
03
We report, benchmark and adjust
Monthly reporting, benchmarked through the 50-50-30 Program, plus the monthly conference call with our other integrators. Campaigns that are not producing get changed, not defended.

One security company per service location

When you sign, the integrator across town cannot — not with us, not with our data, not with our campaigns. It is why we turn business away, and part of why most of our clients stay five years and more.

Exclusivity is also what makes the peer network work. Every month our integrators get on a conference call together — different territories, no competing interests — so people talk honestly about what is converting and what is not. Your competitor certainly will not.

Territories go one at a time. The first question worth asking is whether yours is still open.

Tell us where you work

Rather just call?

1-888-572-4450

Tell us the counties you service and the verticals you hold references in, and we will tell you whether your service location is open.

Also worth a look: what we do formanufacturers,service providers anddealers.

Talk to someone who already knows the industry

You will not have to explain what RMR is, or why a burg lead is no use to you. Call 1-888-572-4450 and we will start with your territory.

Call 1-888-572-4450